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Google Analytics vs Piwik

October 15, 2021

Google Analytics vs Piwik

When it comes to website analytics software, there are many options available in the market. Two popular options are Google Analytics and Piwik. Both tools provide an abundance of features that can help you understand user behavior on your website. In this blog post, we will compare the features of both tools to help you make an informed decision on which tool is better for your needs.

User Interface

One significant difference between Google Analytics and Piwik is the user interface. Google Analytics has a more user-friendly interface, with a modern design that makes it easy to navigate through reports. On the other hand, Piwik has an outdated interface that can be overwhelming for new users.

Real-Time Data

Both tools offer real-time data tracking, but Google Analytics does it better. With Google Analytics, you can see real-time data in just a matter of seconds. Piwik, on the other hand, can take up to a minute to show real-time data.

Custom Dashboard

Google Analytics and Piwik both offer custom dashboards, but Google Analytics has a more user-friendly approach to setting it up. Google Analytics allows you to customize the dashboard quickly by using drag and drop features. In contrast, Piwik requires users to have some technical knowledge to create a custom dashboard.

Privacy

One major advantage Piwik has over Google Analytics is privacy. Piwik is an open-source software, which means users have complete control over their data, whereas Google Analytics collects data on behalf of users. Piwik users can decide what data they collect, where they store it, and who can access it.

Price

Google Analytics offers a free version with a limit of ten million hits per month, whereas Piwik offers a free and paid version. The pricing for Piwik starts at $21 per month and can go up to $219 per month, depending on the number of features you select. The paid version of Piwik provides advanced features like custom reports and real-time alerts.

Conclusion

Both Google Analytics and Piwik are powerful analytics tools with advanced features. However, Google Analytics is better suited for users that are new to website analytics, while Piwik is better suited for users who require maximum control over their data. Before choosing an analytics tool, it's essential to consider your needs and the features that each tool offers.

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